Molly Gochman

Molly Gochman

Molly Gochman is a New York City-based experiential artist and activist who brings together the collective experiences of many people for greater understanding.

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Red Sand Project is an activist artwork created to raise awareness of human trafficking, modern-day slavery.

Participants are invited to fill sidewalk cracks with red sand or other materials, and then share an image of their transformation with the global community using #RedSandProject. These installations remind us that we can’t merely ‘mind the gap’ and walk over the most overlooked and marginalized populations in our communities – those who fall through the metaphoric cracks. These populations are most at risk of being enslaved, spending their lives being exploited for the profit of others.

This simple action might seem inconsequential, but small interventions build upon each other to make transformative change.

Today there are 36 million people living as slaves.

How will you help?




Upcoming Installations:

Red Sand Project has gone global! During Human Trafficking Awareness month, hundreds of people hosted events, installations and other gatherings. Want to get involved?  Contact us


Stop by Border, USA|MX, Molly’s earthwork in Houston. Located at 1302 Dennis Street in Houston, the land art installation is a nearly 300-foot-long trench in the shape of the border that separates the United States from Mexico that was filled with red sand then covered over with earth and grass. Border, USA|MX hopes to bring awareness to the challenges and exploitation faced by immigrants and refugees who come to this country in search of a better life and to provide a space to foster thoughtful conversations with a hope of affecting positive change.

More upcoming activities here. 


Learn More about Red Sand Project:

Find out why Ashton Kutcher and thousands of others are joining the movement to raise awareness of modern-day slavery.

Watch and share the video below.

Red Sand Project Human trafficking overview (.pdf) – With data and information from leading anti-human trafficking organizations, this document gives you a comprehensive overview of the issue and ways in which we can help combat the crime.

Red Sand Project Brochure (.pdf) – A brochure featuring information about Red Sand Project and the issues, to be used at events or as giveaways

Red Sand Project Resource Guide (.pdf) – A tip sheet with speaking points for your Red Sand Project activations.

In the media:

Red Sand Project on Instagram ,  Twitter , FacebookRadio interview with Molly Gochman on Houston’s KPFT-FM, Tuesday, March 9, 2015. For more press, click here.


Please contact me to learn more about sidewalk interventions, to host a convening or to help combat the atrocity of human trafficking.

To report tips, please contact the National Human Trafficking Resource Center Hotline: 

  • Call: 1 (888) 373-7888
  • Text: “BeFree” or 233733