Molly Gochman

Molly Gochman

Molly Gochman is an experiential artist based in New York City who brings together the collective experiences of many people for greater understanding.

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Red Sand Project is an activist artwork created to raise awareness of human trafficking, modern-day slavery.

Participants are invited to fill sidewalk cracks with red sand or other materials, and then share an image of their transformation with the global community using the #RedSandProject. These installations remind us that we can’t merely ‘mind the gap’ and walk over the most overlooked and marginalized populations in our communities – those who fall through the metaphoric cracks. These populations are most at risk of being enslaved, spending their lives being exploited for the profit of others.

This simple action might seem inconsequential, but small interventions build upon each other to make transformative change.

Today there are 36 million people living as slaves.

How will you help?



Upcoming Installations:

Red Sand Project has gone global! We’re also planning lots of activity for Human Trafficking Awareness month. Want to get involved?  Contact us

Check out some photos from our screening of Food Chains and Love on the line! Thanks to those who braved the weather to join us. If you haven’t seen the earthwork on Dennis Street, please stop by! Located at 1302 Dennis Street in Houston, the land art installation is a nearly 300-foot-long trench in the shape of the border that separates the United States from Mexico that was filled with red sand then covered over with earth and grass. Border, USA|MX hopes to bring awareness to the challenges and exploitation faced by immigrants and refugees who come to this country in search of a better life and to provide a space to foster thoughtful conversations with a hope of affecting positive change.


Learn More about Red Sand Project:

Find out why Ashton Kutcher and thousands of others are joining the movement to raise awareness of modern-day slavery.

Radio interview with Molly Gochman on Houston’s KPFT-FM, Tuesday, March 9, 2015. For more press, click here

Red Sand Project Human trafficking overview (.pdf)

Red Sand Project Brochure (.pdf)

Red Sand Project Resource Guide (.pdf)

Red Sand Project on Instagram | Twitter | Facebook

Please contact me to learn more about sidewalk interventions, to host a convening or to help combat the atrocity of human trafficking.

*To report tips, please contact the National Human Trafficking Resource Center Hotline: 

  • Call: 1 (888) 373-7888
  • Text: “BeFree” or 233733