Molly Gochman

Molly Gochman

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Molly Gochman is an experiential artist based in New York City who brings together the collective experiences of many people for greater understanding.


Red Sand Project is an activist artwork created to raise awareness of human trafficking, modern-day slavery.

Participants are invited to fill sidewalk cracks with red sand or other materials, and then share an image of their transformation with the global community using the #RedSandProject. These installations remind us that we can’t merely ‘mind the gap’ and walk over the most overlooked and marginalized populations in our communities – those who fall through the metaphoric cracks. These populations are most at risk of being enslaved, spending their lives being exploited for the profit of others.

This simple action might seem inconsequential, but small interventions build upon each other to make transformative change.

Learn More:

Radio interview with Molly Gochman on Houston’s KPFT-FM, Tuesday, March 9, 2015

Red Sand Project
 Human trafficking overview (.pdf)

Red Sand Project Brochure (.pdf)

On Instagram and Twitter

Today there are 36 million people living as slaves.  What will you do to help?

Please contact me to learn more about sidewalk interventions, to host a convening or to help combat the atrocity of human trafficking.