Molly Gochman

Red Sand Project



We can’t merely pass by or walk over the most overlooked and marginalized populations in our communities. Join the movement to expand freedom and end modern-day slavery.

Red Sand Project is a participatory artwork that uses sidewalk interventions, earthwork installations, and convenings to create opportunities for people to question, to connect and to take action against vulnerabilities that can lead to human trafficking and exploitation.

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Sidewalk Interventions

Overlooked populations – refugees, immigrants, girls, and others – are most at risk of being enslaved, spending their lives being exploited for the profit of others. To recognize those who are overlooked, Red Sand Project’s sidewalk interventions invite you to take the time to find and fill a sidewalk crack with red sand and to then document your sidewalk transformation on social media using #RedSandProject.

These interventions remind us that we can’t merely walk over the most marginalized people in our communities — those who fall through the metaphoric cracks. The simple act of placing sand in a crack or posting a photo on social media may seem inconsequential, but small actions can help raise awareness of the issues facing those who are overlooked.

Interventions have taken place in all 50 United States and in more than 70 countries around the world – by schools, campuses, hotels, businesses, private residences, in city centers and in other public places.

Lend Your Voice:  

Red Sand Project toolkit

– Request a free Red Sand Project Toolkit

– Find Red Sand Project on Instagram 

– Get in touch to inquire about becoming a Red Sand Project ambassador in your community.


Border, USA|MX is an evolving earthwork located at 1302 Dennis Street in Houston, Texas.

Corruption, poverty and violence have forced thousands of people from Central America and Mexico to flee to the United States to this border in search of security and support. Instead of finding a safe place, they often face discrimination and experience some degree of exploitation.

In 2015, a two-foot wide and nearly 300’- foot long trench mirroring the shape of the border between the United States and Mexico was carved out of the grassy land area on Dennis Street. It was then filled with red sand. In the earthwork’s initial phase, the sand was not visible to passing cars despite its bright red color because it was level with the grass surrounding it. Like human trafficking itself, the installation was hidden in plain site.  

Phase two brought the work out of hiding by adding soil on top of the sand. Now covered in grass, the earthwork is three feet high and nearly 300 feet long. Like a scar, the land is raised where it was once cut. Border, USA|MX emerges as a form that invites engagement from the community, with picnic tables arranged to foster thoughtful conversations that lead to progressive cultural change.


Red Sand Project Convenings invite people to learn more about human trafficking and ways in which they can get involved in the anti human trafficking movement. Featuring thought leaders in the arts and social justice fields, films, and other activities, convenings help foster a dialogue and create a space for individuals and organizations to gain new perspectives regarding challenges they face. You can also host a convening in your community. Get in touch to see how we can collaborate.

Learn more about upcoming events.


Today there are 36 million people living as slaves.*  What will you do to help?

Please get in touch to learn more about sidewalk interventions, to host a convening or with other ideas about how we can partner.

Learn More:

Red Sand Project Human trafficking overview (.pdf)
Red Sand Project Brochure (.pdf)
Red Sand Project Tip Sheet (.pdf)
Red Sand Project Overview (.pdf)
Red Sand Project FAQs

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**To report tips, please contact the National Human Trafficking Resource Center Hotline

* Estimates vary. More facts at Free the Slaves


Red Sand Project, #redsandproject, and Red Sand Project Toolkit are trademarks of Molly Gochman.  All rights reserved.